About

I’m Vanessa Martins, Director of SEO specializing in Answer Engine Optimization and AI-powered search visibility.

I lead SEO strategy for enterprise B2B organizations across Australia, Europe, and the US, with a focus on getting brands cited by ChatGPT, Google AI Overviews, Perplexity, and Gemini.

My background is in search engine optimization (SEO) and now generative engine optimization (GEO). Not the surface-level kind. The deep, technical, strategic work that drives real business results, not vanity metrics.

Over the past several years, I’ve developed expertise working with enterprise clients across managed IT services, e-commerce, professional services, and technology sectors, developing SEO strategies rooted in data, competitive analysis, and measurable outcomes.

My work has evolved with the market. I now specialize in the overlap between traditional SEO and AI search visibility: understanding how AI platforms perceive, cite, and recommend brands, and what that means for organizations navigating this shift.