AI Marketing Agents: What to Hand Over and What to Keep Human
AI marketing agents are worth adopting, but their value is decided by where you draw the line between what you...
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Insights
The SEO and AI search space moves fast. I write about what I’m seeing, what’s working, and what I think matters most for marketing leaders navigating it. Written for marketing leaders who want clarity, not more complexity.
Getting Named by AI: The New Metric Dividing Brands and Publishers
Are AI Citations Worth Chasing? What the Research Actually Shows Brands are being told that getting cited by AI is...
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The Centaur SEO: Why the Best AI Strategy Is Knowing When to Stay in the Loop
One would think asking AI to illustrate a centaur would not be that hard. A centaur is a mythical creature,...
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