Build AI Agent Skills That Work for Marketers
Working in SEO means I often ask an AI agent to handle a complex, multi-step workflow. When I first started...
Insights
The SEO and AI search space moves fast. I write about what I’m seeing, what’s working, and what I think matters most for marketing leaders navigating it. Written for marketing leaders who want clarity, not more complexity.
Claude for Marketing: How to Build a System That Scales
I spent the better part of the last year using Claude for marketing workflows. Wiring Claude into live client work,...
AI Marketing Agents: What to Hand Over and What to Keep Human
AI marketing agents are worth adopting, but their value is decided by where you draw the line between what you...
Getting Named by AI: The New Metric Dividing Brands and Publishers
Are AI Citations Worth Chasing? What the Research Actually Shows Brands are being told that getting cited by AI is...
The Centaur SEO: Why the Best AI Strategy Is Knowing When to Stay in the Loop
One would think asking AI to illustrate a centaur would not be that hard. A centaur is a mythical creature,...