Working in SEO means I often ask an AI agent to handle a complex, multi-step workflow. When I first started I didn’t know how to build AI agent skills. So the agents would work beautifully, and then along the way, […]
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I spent the better part of the last year using Claude for marketing workflows. Wiring Claude into live client work, breaking things, fixing them overnight and slowly arriving at a set of patterns that actually hold up under real production
Claude for Marketing: How to Build a System That Scales Read More »
AI marketing agents are worth adopting, but their value is decided by where you draw the line between what you hand over and what you keep human. A practitioner’s four-part test for what to delegate and what to never let go of.
AI Marketing Agents: What to Hand Over and What to Keep Human Read More »
Are AI Citations Worth Chasing? What the Research Actually Shows Brands are being told that getting cited by AI is the new first page of Google. Publishers are watching their traffic collapse because of it. Both things are true. And
Getting Named by AI: The New Metric Dividing Brands and Publishers Read More »
One would think asking AI to illustrate a centaur would not be that hard. A centaur is a mythical creature, half man in the front and half horse in the back. Despite my best prompts the AI software I used
The Centaur SEO: Why the Best AI Strategy Is Knowing When to Stay in the Loop Read More »