Vanessa Martins

Vanessa Martins is Director of SEO at Opollo, a B2B marketing agency, specialising in SEO, Generative Engine Optimisation (GEO) and AI platform visibility strategies.
She helps enterprise companies located in Australia and the US generate leads through SEO/GEO and AI strategies.

Getting Named by AI: The New Metric Dividing Brands and Publishers

By Vanessa Martins | March 12, 2026

Are AI Citations Worth Chasing? What the Research Actually Shows Brands are being told that getting cited by AI is the new first page of Google. Publishers are watching their traffic collapse because of it. Both things are true. And […]

Getting Named by AI: The New Metric Dividing Brands and Publishers Read More »

The Centaur SEO: Why the Best AI Strategy Is Knowing When to Stay in the Loop

By Vanessa Martins | January 19, 2026

One would think asking AI to illustrate a centaur would not be that hard. A centaur is a mythical creature, half man in the front and half horse in the back. Despite my best prompts the AI software I used

The Centaur SEO: Why the Best AI Strategy Is Knowing When to Stay in the Loop Read More »